Speaker Sean Clegg Strategic Account Director Movable Ink
The Creative Dilemma; It’s Not All About Data
Advances in big data and AI have marketers closer than ever to achieving a true 360-degree view of their customers. But is that really the ultimate end game? While marketers agree that data is important, a singular focus on amassing more data is often done at the expense of creative and the overall visual experience for the consumer. In this session, we discuss why in 2019, we predict that marketers will shift attention back to creative and how they can pair it with data for a more balanced approach that results in both personalised and engaging visual experiences.
This year and beyond, brands need to think about how they can create unique, data-driven visuals that go beyond segment-level personalisation and traditional dynamic content that is based on the limited data available when a campaign is launched. Marketers need to bring the same attention and focus they have had on data and deliver campaigns that speak the visual language of their customers.
In this session, we will look at the shift in the market and how you as marketers can be ready for the visual era. Keys learnings from the session includes: · How to deliver compelling visual experiences, that are relevant to each individual based on their behaviours and preferences · How to turn data into engaging creative · How to increase reach and consistency through Intelligent Creative across channels · Examples of how innovative marketing leaders have made the shift to visual and are delivering remarkable results