We recently caught up with one of our Keynote speakers ahead of the Benelux Digital Enterprise Festival on 23rd March in Amsterdam. We have a limited number of sponsor guests passes which are only available to senior level executives, CMO, CIO, Chief Digital Officer etc. of Enterprise brands. Click here to view to check if you qualify for a complimentary pass TICKETS
All information about the event can be seen here www.digitalenterprisefest.com/benelux
A Day in the Life with Jeroen van Genuchten, Senior Robotic Process Automation Expert, ING
Can you tell us a bit about ING?
We are a global financial institution with a strong European base, offering banking services. With more than 51,000 employees, we offer retail and wholesale banking services to customers in over 40 countries. Our purpose is: Empowering people to stay a step ahead in life and in business.
We believe that an agile way of working is essential to stay competitive, satisfy increasing customer demands and supports ING in building stronger primary relationships with our customers.
You could say that ING is an IT company with a banking license.
As Senior Robotic Process Automation Expert what does that mean for you on a day-to basis?
Within the Global Centre of Excellence Robotics & Artificial Intelligence, I am responsible for Robotic Process Automation. This means that I coordinate the global RPA activities and deliver services to the 15 ING Units worldwide that use RPA in their operational processes.
What brought you here? Was it your initial career path of choice?
I studied Artificial Intelligence at the University of Amsterdam.
I joined ING 21 years ago, after working at the Department of Defence for the secret intelligence service. My career at ING started in IT. I then worked as Wholesale banking product manager, Domestic Bank project manager and Customer Journey Expert.
I began working on RPA back in 2010, using software robots for the migration of more than a million customers and their products for the merger of Postbank and ING Bank.
What is the best and worst part of the day for you?
As we are Agile, we do stand-ups every morning with the team, so no time to stay sleepy. I am not a very friendly lunch guy, I eat sandwiches (that I prepared at home) alone in front of my screen.
What makes you passionate about the world of digital and technology?
Machines will outsmart human beings, but it will take some time and it will be another kind of intelligence than we have. This is what intrigues me.
What song do you listening to the most?
Sweat in the buttcrack of my own band The Jig. I rehearse it every time before I have a gig.
What do you enjoy doing when you are not at work?
Playing the tenor saxophone.
Digital has already taken us on a significant journey both in business and in our personal lives. What big things do you think we should be looking out for in 2018?
Cognitive RPA: we will be able to process unstructured data using machine learning algorithms.
And how about looking ahead to 10 years time?
Operations and front-office will use AI all over the place. Administration and call centres will have software robots (RPA, virtual assistants) doing the majority of the work.
You are going to be speaking at our next Digital Enterprise event in Amsterdam. There you will talk about robots and preparing business for the future. Can you tell us a little more about that (without giving too much away of course)?
I graduated in AI 25 years ago. I couldn’t find a job in that field back then. Today, AI solutions are popping up everywhere. These solutions will mature over the 25 years until they can really change the world we live in by outsmarting human beings.
What is your response to the concerns around automation and robots taking our jobs?
Use your brains. Machines are not creative and intuitive yet. Search for jobs that are not going to be taken over by robots soon. And try to work together with smart computers, the combination of a human and a smart algorithm is still the most powerful.
What is the best piece of advice you could give to any organisation who is considering using automation to improve their business processes?
Go agile, it is the only way to respond to the fast changing world and customer demands
Thanks for your time Jeroen!
Jeroen will be joining us to speak at the Digital Enterprise Festival on 23 March at the Nemo Science Museum, Amsterdam. To find our more and who else will be taking centre stage, take a look at the conference agenda and book your tickets here www.digitalenterprisefest.com/benelux